Generating qualified traffic is the heartbeat of all search engine marketing efforts. Whether it’s by the means of search engine optimization (SEO) or pay-per-click (PPC), appearing near the top of search engine results pages (SERPs) is every marketer’s goal. So which tactic is better—SEO or PPC? The short answer is that both SEO and PPC […]

SEO Versus Paid Search: Which is Better? — MarketingMaven | IEEE GlobalSpec

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